Good Dirt, New York City

An app that makes composting convenient for New Yorkers

USER EXPERIENCE AND SERVICE DESIGN

MFA DESIGN FOR SOCIAL INNOVATION

THE PROBLEM

Most NewYorkers are willing to compost and believe that they can contribute to the earth’s good by composting. However, they find the process of composting difficult as some must go out of their way to drop off the compost and eventually feel less motivated.

  Photographs from User Research at Union Square Farmers Market

Photographs from User Research at Union Square Farmers Market

USER JOURNEY

Some pain points in the composter's journey–

Saving the compost in the freezer: Occupies a lot of space in the freezer

Time: People don't have the time to drop off the compost at the nearby compost location

What is open today: Even if people did have the time, their schedules doesn't align with what's open on the day that they want to drop off compost

The smell: While commuting, the smell of the compost has been an issue.

 

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USER PERSONAS

THE NEED

How might we make composting convenient, simple, easy and interesting for New Yorkers to compost regularly?

THE DELIGHTER

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THE SOLUTION

Good Dirt– an app that makes composting convenient, interesting and fun. A service through a peer to peer network that allows one person to voluntarily drop off compost at a nearby farmers market. Neighbors unable to take their compost to the market one week can coordinate with someone nearby to have their compost picked up. 
 

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THE TASK FLOW

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EARLY PROTOTYPES

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THE DESIGNS

The users initial feedback is that they wanted less functions and easy usability. They also wanted information on what to compost. Based on the feedback we made the final designs.

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SCHEDULING

In order to schedule pick up the users must fill in basic information like the date, time and the number of bags that they have to compost.

 

 

 

 

 

 

 

 

MATCHES

Through this app the users find matches (the neighbourhood volunteers) who are composting in your neighbourhood.

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CONFIRMATION

You can confirm your next compost pick up with the neighbourhood volunteer, so that they can drop it off at the nearby farmers market.

 

 

 

 

 

 

SETTINGS

Settings allows you to sign up as a volunteer, track real time information of where your compost is headed, track your compost activity– sends you reminders to compost, scheduling pick up and information on what to compost.

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THE PROCESS

User Research, Insight Development, defining opportunity area,user journey,personas, concept development, task flows, wire frames, branding, prototyping and testing

LEARNING GOALS

Team work, insight development, sense making, visualisation, critical thinking, creative collaboration and collective leadership

TEAM

 Amanda Finuccio, Sofia G.Lauren, Hrudaya Veena Yanamandala

CONTRIBUTION

 User Research, Persona Creation, Service Design, Visual Design