MOVE FOR HUNGER

USER EXPERIENCE DESIGN

NBCUNIVERSAL & NYC MEDIA LAB

CLIENT– MOVE FOR HUNGER

OVERVIEW

As part of the NBCUniversal Social hack presented by NYC Media Lab and in partnership with NBCUniversal, two tracks/ challenges were given at the hackathon. Of which, one track for the hackathon was to hack for the non-profit Move for Hunger

MOVE FOR HUNGER

Move for Hunger is a 501(c)3 non-profit organization that works with relocation companies to collect non-perishable food items, and deliver it to food banks all across North America.

The SVA-DSI team at the hackathon chose to work with UI/UX design to bring awareness to the organizations booking resources, in turn contributing to the social good of the organization, i.e, by donating food while moving.

The SVA-DSI team worn Third place in the hackathon for the Move for Hunger track

TARGET AUDIENCE

The target audience to create awareness are 18-34 year olds who have the highest migration rates in the United States (According to the US Census)

THE PROBLEM

Young people primarily move with the help of friends and family. However, not many do it in a socially responsible way. 

THE PROBLEM STATEMENT

How can Move for Hunger help 18-34 years move along with creating awareness while moving, by collecting non-perishable food items?

research

Research Goals

1. Understanding what young adults require while moving

2. What platforms give them awareness

3. How do we reach them

4. What kind of user experience they are inclined to

CURRENT MOVE FOR HUNGER'S– FIND A MOVER PAGE

Pain Points:

1. The current Find a Mover page doesn't show the closest Mover partners distance accurately.

2. Once you look for the "Get a quote" option, if you want to check other quotes you will have to go back and re-type your postal address or zip code.

Due to these pain points, a user does not feel entice to book with Move for Hunger, even if they want to move responsibly.

THE SOLUTION

The solution– The Experience

1. A simple moving check list that aligns with the need of the target audience of 18-34 year olds and offering moving services according to the checklist through the Move for Hunger Website. Also, this helps by making the user experience of filling the details fun and simple.

On boarding and filling details with simple user interface

Moving checklist interface

Tasks: Check list of things required for packing

Reminders of moving plan

For invision prototype click link

TO CREATE ENGAGEMENT

More awareness, marketing and publicity

Besides creating the moving checklist tool on the website, we thought that in order for 18-24 year olds to even engage with the website needed to know about the organization Move For Hunger.

Through secondary research we wanted to create more publicity by providing ads on Facebook, especially when users decide to move and search for movers around them. By creating Facebook ads, using Facebook plugins and improving the visibility for Move for Hunger, we believe that more and more young people, beyond the current demographic  will choose to move with them by engaging with simple user interface like the Moving checklist tool and also doing good while moving, as inclined to the values of Millennials today.

Other social media platforms like Twitter and Instagram also creates awareness and calls for enagagement.

FACEBOOK AD MANAGEMENT FOR MOVE FOR HUNGER

Team DSI SVA_YukaFukuoka,SandyNgGuberti,HrudayaVeenaYanamandala (2).png
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Further Recommendations for Move for Hunger

Challenge: The current Find a Move Tool doesn't filter through movers that move locally in-state, or out of state.

Solution/ Recommendation: Using SalesForce CRM and data about movers, we can forward users' information to relevant movers.

  Image creadit s: Saleforce.com

Image creadits: Saleforce.com

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Challenge: Move for Hunger may not have the capacity to host the web application designed.

Solution/ Recommendation: By using Amazon to host the application, the application can scale

Recommendation for Potential Partnerships: Bungo Box

Bungo Box rents out plastic, recyclable moving boxes, keeping waste out of landfills

If millennials choose Bungo Box because of environmental reasons, we believe they are more socially conscious and would be more likely to be compelled to donate unused food items.

Recommendation to reach a wider audience

To reach a wider audience, Move for Hunger might leverage a corporate sponsor. This is also a source of revenue for the non-profit to allow it to scale and further its mission.

CUSTOMER Engagement Journey

userjourney-01.png

LEARNING GOALS

Team work,  insight generation, critical thinking, design methodology, sense making

TEAM

Sandy Ng, Yuka Fukuoaka, Hrudaya Veena Yanamandala

CONTRIBUTION

Research, Concept Development, User Experience, Customer Engagement, Technology Recommendations

Featured

Blog on SVA-DSI website (link)

NYU Media Lab Medium page