MOVE FOR HUNGER
USER EXPERIENCE DESIGN
NBCUNIVERSAL & NYC MEDIA LAB
CLIENT– MOVE FOR HUNGER
As part of the NBCUniversal Social hack presented by NYC Media Lab and in partnership with NBCUniversal, two tracks/ challenges were given at the hackathon. Of which, one track for the hackathon was to hack for the non-profit Move for Hunger
MOVE FOR HUNGER
Move for Hunger is a 501(c)3 non-profit organization that works with relocation companies to collect non-perishable food items, and deliver it to food banks all across North America.
The SVA-DSI team at the hackathon chose to work with UI/UX design to bring awareness to the organizations booking resources, in turn contributing to the social good of the organization, i.e, by donating food while moving.
The SVA-DSI team worn Third place in the hackathon for the Move for Hunger track
The target audience to create awareness are 18-34 year olds who have the highest migration rates in the United States (According to the US Census)
Young people primarily move with the help of friends and family. However, not many do it in a socially responsible way.
THE PROBLEM STATEMENT
How can Move for Hunger help 18-34 years move along with creating awareness while moving, by collecting non-perishable food items?
1. Understanding what young adults require while moving
2. What platforms give them awareness
3. How do we reach them
4. What kind of user experience they are inclined to
CURRENT MOVE FOR HUNGER'S– FIND A MOVER PAGE
1. The current Find a Mover page doesn't show the closest Mover partners distance accurately.
2. Once you look for the "Get a quote" option, if you want to check other quotes you will have to go back and re-type your postal address or zip code.
Due to these pain points, a user does not feel entice to book with Move for Hunger, even if they want to move responsibly.
The solution– The Experience
1. A simple moving check list that aligns with the need of the target audience of 18-34 year olds and offering moving services according to the checklist through the Move for Hunger Website. Also, this helps by making the user experience of filling the details fun and simple.
On boarding and filling details with simple user interface
Moving checklist interface
Tasks: Check list of things required for packing
Reminders of moving plan
For invision prototype click link
TO CREATE ENGAGEMENT
More awareness, marketing and publicity
Besides creating the moving checklist tool on the website, we thought that in order for 18-24 year olds to even engage with the website needed to know about the organization Move For Hunger.
Through secondary research we wanted to create more publicity by providing ads on Facebook, especially when users decide to move and search for movers around them. By creating Facebook ads, using Facebook plugins and improving the visibility for Move for Hunger, we believe that more and more young people, beyond the current demographic will choose to move with them by engaging with simple user interface like the Moving checklist tool and also doing good while moving, as inclined to the values of Millennials today.
Other social media platforms like Twitter and Instagram also creates awareness and calls for enagagement.
FACEBOOK AD MANAGEMENT FOR MOVE FOR HUNGER
Further Recommendations for Move for Hunger
Challenge: The current Find a Move Tool doesn't filter through movers that move locally in-state, or out of state.
Solution/ Recommendation: Using SalesForce CRM and data about movers, we can forward users' information to relevant movers.
Challenge: Move for Hunger may not have the capacity to host the web application designed.
Solution/ Recommendation: By using Amazon to host the application, the application can scale
Recommendation for Potential Partnerships: Bungo Box
Bungo Box rents out plastic, recyclable moving boxes, keeping waste out of landfills
If millennials choose Bungo Box because of environmental reasons, we believe they are more socially conscious and would be more likely to be compelled to donate unused food items.
Recommendation to reach a wider audience
To reach a wider audience, Move for Hunger might leverage a corporate sponsor. This is also a source of revenue for the non-profit to allow it to scale and further its mission.
CUSTOMER Engagement Journey
Team work, insight generation, critical thinking, design methodology, sense making
Sandy Ng, Yuka Fukuoaka, Hrudaya Veena Yanamandala
Research, Concept Development, User Experience, Customer Engagement, Technology Recommendations
Blog on SVA-DSI website (link)
NYU Media Lab Medium page